The following reflects Dana Point Harbor’s defined primary
trade area, compiled for the cities of Dana Point, San Juan Capistrano,
San Clemente, Laguna Beach, Capistrano Beach, Aliso Viejo, Laguna
Niguel, Mission Viejo. Annual attendance at the Dana Point
Festival of Whales averages approximately 100,000 visitors over
the two-weekend period.
Population
366,700
Number of Households
138,153
Percentage of Households
with Children
33.33%
Median Household Income
$80,692
Average Household Size
2.7
Median Age of Population
38.8
Home Ownership
70.4% own
29.6% rent
Race
White 84.9%,
Hispanic 15.7%,
Asian 5.0%,
Black 1.1%,
Other 9.2%